אתמול ישבתי עם לקוח שלי לניהול הזמן שלו.
מסתבר שבזמן האחרון, אני עולה על זה, שיותר ויותר לקוחות מזניחים את ניהול הזמן שלהם.
כתוצאה מכך הם בעצם לא מספיקים לקדם את העסק שלהם
זה לא שהם לא עושים, אלא הם פשוט לא מתעדפים דברים בזמן הנכון או בסדר הנכון או בכמות הנכונה.
קבענו קוביות זמן לכל דבר, ונפגשנו שוב לראות את ההתקדמות שלו.
אני בודק, ושוב רואה שהוא לא מתקדם, אז אני הופך להיות גשש בלש.
לא, לא, תביא לי את המחשב שלך. בוא נעבור רגע ליומן!
אז כתוב ביומן שלוש שעות שיווק. הוא החליט להפוך אותם לשעתיים שיווק והחליט להכניס משהו אחר במקום. אז אני אומר לו מה זה? הוא אומר לי לא, זה, הכנסתי משהו שבאמת הייתי חייב לעשות. אמרתי לו, אבל אסור לך להזיז את זה. כתוב פה שלוש שעות שיווק. אתה לא עשית באמת שלוש שעות שיווק. אתה לא אמור למלא את מה שבאמת עשית, אתה אמור לשמור על הזמן הזה.
ואז הגעתי לעבירה השנייה.
ממש קראתי לו עבריין לוז
נכנסתי לתזכורת, כתוב שיווק. ובעצם שאלתי אותו, כמה שיחות תאכלס עשית?
אז הוא אומר לי עשיתי.. לא! תראה לי כמה עשית?
אני הולך להתייחס אליך בדיוק כמו לכל עובד אחר.
אני רוצה לראות מה עשית! מסתבר שעשה שלוש שיחות. שלוש שיחות טלפון.
בדקתי איתו למה עשית שלוש שיחות טלפון והוא אומר לי, התחלתי לעשות שיווק ואז נזכרתי שאני צריך לעשות גביה מכמה אנשים. הלכתי ושלחתי להם הודעות על הגביה.
בעצם מה שהוא עשה,
הוא לא שמר על הלוז בכלל.
מה כל הרעיון בלשמור על לוז? הוא הזניח את הקביעה הפגנה של הדברים האחרים כל היום ולא זה שהוא מנהל אתכם שישמור על הזמן שלכם
שאתם פירוק כל רגע נתון מה אתם צריכים לעשות
אבל אם לא תדבקו בו, אז מה זה משנה שרשמתם את זה ביומן?
הרי אם באותו רגע הייתה לו פגישת מכירה, הוא לא יעשה גביה תוך כדי שהוא נפגש עם הבנאדם. אבל מאחר וזה משהו כזה אמורפי, כאילו משהו של לשבת עם עצמו, אז הוא הרשה לעצמו לבוא ולעשות את זה. מה שנקרא בזלזול.
אז הסברתי לו, שאי אפשר רק לאכול בלי לשתות. אי אפשר רק לאכול ולשתות בלי לישון.
אי אפשר לתת לעסק שלך רק דבר אחד או לא לתת את מה שאתה צריך.
וכמובן שמה שחסר לו לעסק זה בעיקר שיווק ומכירות.
אז חברים לא להיות עבריין לעבוד עם קוביות של זמן של מה אתם צריכים לעשות.
אבל גם לעמוד בהם.
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